Learning how to do keyword research for content marketing, is vital if you are ever going to succeed online. Done correctly you can gain from massive organic traffic to your website. Done wrong, you then have to find others ways to get traffic which can prove very time-consuming.
What Are Keywords
If you are new to the internet and making money niche then lets just quickly run through and explain what a keyword is. A keyword is a single word or phrase that someone types in to the search engines when trying to solve a problem, or look up something.
As an online marketer it is a great idea to know what people are searching for and then create content based around these keywords and phrases. Most marketers when first starting out do this totally wrong, they start writing blogs, shooting videos and creating freebies without researching first. They then struggle to get people to view their content. Why is this? Simple no one is looking for the content they have created.
Using The Power Of Google
Google is just amazing, what did we do before Google, oh how I love Google. Okay enough love for Google lets show you how you can use it to research keywords and phrases.
For the best results I would clear your cookies and cache on your laptop or PC. This will ignore your browsing history so you will get a truer search.
Head to Google.com or Google.co.UK for me in the UK.
Then start typing keywords that you want to research for your content.
As you can see I have typed in Dog Treat and Google have suggested all the other keyword phrases, this is great because Google gets this information from people who are already searching for these terms… Well hello give the people what they want.
Not the Heinz Alphabet Spaghetti version you had as a child but still great all the same 🙂
The more popular the keyword the less likely you are to be able to rank high in the search engines. It is a lot easy to rank for what we call long tail keywords as we have just mentioned. But to find some gems out there you could use the Alphabet Soup technique… let me explain more.
Place in the Google search bar your chosen long tail keyword, then add one at a time the letters of the alphabet either at the beginner or end of the phrase Google will then give you even more suggestions. Now these may have be producing a lot less traffic but the competition is way less too.
You can continue this through the whole alphabet and gain some ideas for content that you would never of thought of.
Let’s Do Some Maths
One page one ranking top keyword say produces 1500 visitors to your website per month. Bare in mind this could take months of hard work to achieve this high ranking.
What about creating 50 posts for long tail keyword phrases that on average get 45 monthly visitors. That’s a total of 2,250. That’s why if you have a new website or only just starting to create content choose good long tail keywords over main keywords. Of course as your site gets more authority then you could try more competitive keywords.
Let’s Dive Deeper
Using tools such as Jaaxy can help you go even deeper and get more stats and analysis, all of which will help you succeed.
Jaaxy is an amazing tool and even the lite version can give you some very quick results.
On every search they give you the estimated traffic, plus how much you can achieve by ranking on page one. They give you the amount of other sites that are ranking for this keyword and by scoring the keyword you can instantly see if you have a good chance of a page one ranking.
Together with a built in Alphabet Soup feature this saves you a huge amount of time.
You can also track your rankings by using the site rank feature… SSSHHHH… and spy on your competitions’ rankings too.
I also love the saved list feature. This enables you to add keywords to lists to come back too in the future. So one day of research can get me 50-60 content keyword ideas… all I have to do then is create them.
Why not check out Jaaxy for yourself with a free account or just start typing in the box below.
You now know what a keyword is and how to do keyword research for content marketing. Go and have a play on Google researching and be sure to take a test drive of Jaaxy for free to see how to take things to the next level, and save you time.
Let me know you thoughts on Keyword research, Jaaxy plus any other tips and techniques that you have found that have worked for you. Please share via the comments below.
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