Video is becoming more and more vital in the online world, and not only on YouTube. Now you can see it everywhere, Instagram, Twitter and Facebook all give you the option now of using video to get your message out there. So as marketers we need to serious think of creating videos.
In today article I am going to be showing you how to use affiliate marketing in You Tube. I am sure I will be covering the other networks too so stay tuned for these posts too. But that said You Tube is the largest video site on the planet.
Let’s just give you a couple of stats
400 hours of video are uploaded to YouTube every minute, YES MINUTE!
We watch over 1 Billion (that’s with a “B” ) hours of YouTube video per day that’s more than Netflix and Facebook live combined.
YOU NEED TO HAVE A SLICE OF THIS, RIGHT!
Now I can hear you saying if all these videos are being created how can I get people to watch mine… Read On and I will go through how you can create awesome videos, and get views.
These days creating videos is as easy as using your mobile phone, the quality today can be better than some video cameras. That said not everyone is comfortable being on camera.
Well, don’t let that stop you.
You can always capture a PowerPoint or do a screen capture of your laptop and then voice over it. There is various software that will do this. I would recommend Camtasia which is what I use to record and edit my videos. You can also use Snagit for short videos which is a cheaper product by the same company.
Another piece of equipment that you may want to invest in is a microphone, but to be honest, unless you are making videos on a daily basis then you will probably find that your sound is okay when recording through your mobile or your laptop. I do not use a separate mic for any of my videos.
Optimal Length – Success Tip #1
One of the questions I am always getting asked is what is the best length for a video.
Here is some pointers to bear in mind.
- Keep your video to the point, don’t waffle off the subject
- Make you videos clear from the start
- Don’t waffle on
With these points in mind try to keep you videos fairly short 2-10 minutes max. As you get better at your videos and tackle more in depth subjects these videos could be increased.
Adding Keywords – Success Tip #2
When you are choosing your video subject do some research on various keywords that people are actually looking for. There is no point doing videos for affiliate marketing products if no one is going to watch them.
Use You Tube itself to do some research after all it is the second biggest search engine after Google. Also, use keyword research tools such as Jaaxy these will help you find great long tail keywords that will be easier to rank for.
Once you have these keywords incorporate them in your title, description and tags. This can be done after your have uploaded your video to your You Tube channel.
I add keyworded hashtags too at the bottom of my description too, seems to help me.
Standing Out From the Crowd – Success Tip #3
Before people even watch your video you need to stand out from the crowd. The easiest way to do this is by creating an amazing thumbnail for your video.
As you can see from the image I am ranking high on page one for Pinterest board cover.
I have an eye-catching thumbnail
The keyword is in my title and in my description in the first paragraph
Currently with over 1.1K views which is not too shabby as I only have a few hundred subscribers. This obviously ranking high and getting clicks.
How to create a thumbnail
The best way to create a video thumbnail is by using a free site called Canva. Just create your free account and then select create design, scroll down and choose YouTube thumbnail.
You can then add in images, text and backgrounds or choose one of their free templates and just edit the wording to suit.
Adding Affiliate Links – Success Tip #4
In order to make any sales with affiliate marketing people will need to click on your link and then, in most cases, purchase a product or service. Where is the best place to have your link.
Before I tell you that information, let’s just talk briefly about your actual links. Now affiliate links can be long and ugly things I would always shorten your links before adding them anywhere.
You can do this by using a link shortener such as Bit.ly which is free to do.
Although I prefer, where possible to use a plugin called Pretty Link to create shorter, cleaner links that I can track directly in my dashboard. The video below will explain now I do this.
Back to where to place your links… I place them in two places … the first is within the first two lines of the description. This can then be visible when the video is viewed and without having to hot the show more tab. The second place is at the bottom of the description this is just in case people scroll down quickly and miss the first link.
Call to action – Success Tip #5
People some times need a little help with what to do.
Best bet is to tell them! When you are creating your video have a call to action within the video, even two or three times if you can. Here’s an example of what you say … “If you would like to look at (product name) more closely I have added a link for you in the description below, click this and you will go straight to the product page”.
Don’t be too pushy but try to come across as if you are helping them by having the link there so they don’t have to hunt for it.
You can have the same call to action in the description before the link itself.
There you have it my 5 tips for success when affiliate marketing in You Tube, but before I head off there is just one more thing to ALWAYS include without failure disclose that you are an affiliate for the product.